Danielle Wallis


Client: Fashion Styling Program at Academy of Art University

January 2015 - Present

Blog: Write original blog posts on main website. Produce imagery, write creative copy, reach out to students, alumni, industry professionals, and guest speakers for content. 

Facebook: Manage three Facebook groups for the program. Moderate users, followers, and posts. Schedule posts about events, news, and imagery. Utilize Facebook Insights to examine and strategize posts and results.

Snapchat: Monthly Takeovers on #AcademyUFashion account. Boosted followers count, engagement, and awareness of the Program for potential students. Snapped events, on set/location, in classrooms, and more. 

Client: Bob Cut Mag

October 2015 - January 2017

Works with cross-functional editorial team to develop an updated brand social media strategy to align to new seasonal/yearly brand vision and guidelines. 

Influencers/Events: Produced collaborations and visuals with brands such as Diptyque, Glossier, Lisa Says Gah, Elizabeth Street Cosmetics, and Memebox.

Twitter: Produce original tweets that build community and readership presence. Create community launch plans for new weekly stories. Edited followers count and re-aligned entire account for optimization. Utilize TweetDeck to schedule daily tweets. 

Instagram: Locate and collaborate with influencers to produce Insta Story takeovers. Produce visual content to publish to daily feed.

Client: Free People

Social Media Flagship Manager, NYC (May 2013 - May 2014)

Duties: Moderated strategy and content to support brand sales and engage with Free People clients via Instagram and Facebook. Developed authentic, aspiring content by styling, photographing, creative brief writing, editing, and publishing stories. Worked cross functionally with district and corporate managers. Content was published to the corporate social platforms 1-2 times a month. Created partnerships with brands, local artists, writers, and bloggers in New York City.

Data/Analytics: Review weekly and monthly results of posts. Utilized Iconosquare and Facebook Insights to strategize posts and results. Reported all data to the NYC District Social Media Manager and corporate headquarters. 

Social and Marketing Intern, Corporate Headquarters (June 2014 - August 2014)

Twitter: Scheduled original Tweets daily using HootSuite. Crafted brand identity and awareness through copy and imagery.

Engagement: Moderated user activity and brand accounts on social media platform FP Me.

Blog: Envisioned, drafted, and produced an original blog post for the brand's blog, BLDG 25. 

Data/Analytics: HootSuite for scheduling posts across all social platforms. Attended monthly and quarterly meetings for Marketing and Social results. Reported all results to the Engagement Team and Marketing Manager. 

Using Format