Intro & Brief

Client: Bob Cut Mag
Project Role: Art Director, Prop Stylist
Project Title: Big Beauty Edit, Partnership with To Dew List.

Developed the art direction of lighting, composition, color palette, props, and ingredients. Overall look, mood, and feel for a Spring beauty guide.

Brands included Cocokind, GM Reverie, Monastery, Aether Beauty, Botnia, Urb Apothecary, MIJA, and Roots & Bloom.

Story targeted towards millennial audience, seeking lifestyle advice in the San Francisco Bay Area.

Inspiration board at right. ->

Mood & Direction

More Stills

Using Format