Intro & Brief
Developed the art direction of lighting, composition, color palette, props, and ingredients. Overall look, mood, and feel for a Spring beauty guide.
Brands included Cocokind, GM Reverie, Monastery, Aether Beauty, Botnia, Urb Apothecary, MIJA, and Roots & Bloom.
Story targeted towards millennial audience, seeking lifestyle advice in the San Francisco Bay Area.
Inspiration board at right. ->