Intro & Brief
Client: Bob Cut Mag
Project Role: Art Director, Prop Stylist
Project Title: Fall Cider Recipe
Developed the art direction of lighting, composition, props, and ingredients. Overall look, mood, and feel.
Story targeted towards millennial audience, seeking lifestyle advice in the San Francisco Bay Area.
Collaborated with photographer and editor in chief on direction and tone of the shoot.
Inspiration board at right. ->