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Intro & Brief

Client: Bob Cut Mag
Project Role: Art Director, Prop & Product Stylist
Project Title: Holiday Gift Guide


Developed the art direction of lighting, composition, color palette, props, and ingredients. Overall look, mood, and feel for a holiday gifting guide with local flair.

Brands included Blue Bottle, Luvhaus Ceramics, Freda Salvador, Bryr Clogs, Etta + Billie, L'Aromatica, SVENSK, and more.

Story targeted towards millennial audience, seeking lifestyle advice in the San Francisco Bay Area.

Inspiration board at right. ->

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