Intro & Brief
Client: Bob Cut Mag
Project Role: Art Director, Prop & Product Stylist
Project Title: Holiday Gift Guide
Developed the art direction of lighting, composition, color palette, props, and ingredients. Overall look, mood, and feel for a holiday gifting guide with local flair.
Brands included Blue Bottle, Luvhaus Ceramics, Freda Salvador, Bryr Clogs, Etta + Billie, L'Aromatica, SVENSK, and more.
Story targeted towards millennial audience, seeking lifestyle advice in the San Francisco Bay Area.
Inspiration board at right. ->