A night out at NYFW with Fuzz and Fuzz.
Fashion and desert = the perfect match. For NYFW 2025, we partnered with Hot Plate & designer We Go Far to provide ice cream for a private desert party & fashion show.
The event amassed 550k+ reach, 150k+ impressions, and +1,900% engagements - our most viral event of the year!
Responsibilities: Social strategy, experiential event production, partner management, content direction.
Friendship Day with Häagen-Dazs and Haricot Vert.
Experiential community event produced to celebrate Häagen-Dazs Matcha Ice Cream in a Gen-Z & Millennial community space.
The event had 200+ RSVPs, 75k+ organic content views, Matcha Ice Cream affogatos, and junk journaling.
Responsibilities: Social strategy, experiential event production, partner management, content direction.
Matcha all day.
Content by Patience Ojionuka.
Ceramic Painting with Happy Medium.
An experience for art and ice cream lovers alike. We commissioned Happy Medium to create a custom ice cream sundae cup for our guests to paint. A private event was held for our creator community, then the cups were available for the public to paint as well.
Content had +40% engagements and +60% views.
Responsibilities: Social strategy, experiential event production, partner management, content direction.
Paint all day.
Content by Happy Medium.