Häagen-Dazs Slow Sunday campaign.
Every Sunday, a unique piece of content is posted to Häagen-Dazs’ social platforms. This content can be artistic, unexpected, unique…and most importantly, embody their slow & indulgent style. See a selection of creators I researched, directed, and liaised with below. Content amassed 5mm+ views, expanded reach +20%, increased engagement +25%.
Responsibilities: Content production, art direction, influencer & creator relations, budget tracking, contraction negotiations, creator research.
A Vanilla ice cream Bar made of pasta by @sibatable
Moments of self care M-F with @hummusbirrd
A glowy, sunlit sundae by @potatoislike
National Ice Cream Day collage by @phibstuff
A sound bath inspired by the Summer Berry Belgian Waffle Cone by @abagg
A vinyl listening party, complete with ice cream by @vinyl_nights_