Friendship Day with Häagen-Dazs and Haricot Vert.
Experiential community event produced to celebrate Häagen-Dazs Matcha Ice Cream in a Gen-Z & Millennial community space. The event had 200+ RSVPs, 75k+ organic content views, Matcha Ice Cream affogatos, and junk journaling.
Social strategy, experiential event production, partner management, content direction.
Matcha all day.
Content by Patience Ojionuka.
