Now Trending Campaign @ Walmart
Now Trending was a national brand campaign including Beauty, Fashion, and Beauty categories. My team and I developed organic, social-first content to pair with the larger campaign. We leveraged macro and micro trends discovered through platforms like TikTok and Pinterest to lead our concepting.
Photo art direction, video art direction, concepting, production assistance, concept and development, influencer & creator casting.
Beauty & Fashion trend content
Fashion, home, accessory content by @samswhurld
Winter hair & skincare content
One rack, styled ten ways by @michellenorrisphoto