Now Trending Campaign @ Walmart
Now Trending was a national brand campaign including Beauty, Fashion, and Beauty categories. My team and I developed organic, social-first content to pair with the larger campaign. We leveraged macro and micro trends discovered through platforms like TikTok and Pinterest to lead our concepting.
Responsibilities: Photo art direction, video art direction, concepting, production assistance, concept and development, influencer & creator casting.
Beauty & Fashion trend content
Fashion, home, accessory content by @samswhurld
Winter hair & skincare content
One rack, styled ten ways by @michellenorrisphoto